Scottsdale, Ariz.-based Cold Stone Creamery has signed a master franchise agreement with Srivijaya Sdn. Bhd. to expand its presence into Malaysia. The company plans to roll out 20 stores over the next five years, beginning with a location in Kuala Lumpur.
Cold Stone operates approximately 300 international outposts in more than 28 markets.
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Market entry · Malaysia
Ownership rules, entry models, licensing steps and a realistic first-year plan for entering Malaysia.
Asia Market Guides · 10 min read
Malaysia
A middle-income market with heavy mall supply, strong halal requirements and a real split between the Klang Valley and everywhere else.
Asia Market Guides · 10 min read
Unit economics
Four-wall margin, occupancy cost ratio, payback period and contribution per square metre — the small set of numbers that decides whether a store network can…
Retail Leadership · 10 min read
Market entry
The four ways brands enter Asian retail markets, what each one costs in control and capital, and the questions that decide which is right for a given country.
Retail Leadership · 13 min read