Coffee Concepts will open 20 Starbucks branches in Myanmar

Hong Kong’s Coffee Concepts has won the rights to open Starbucks stores in Myanmar.

The first Starbucks Myanmar store will open in Yangon, operated by a subsidiary Coffee Concepts (Myanmar), having received overseas investment approval.

Coffee Concepts is a division of the Maxim’s Group, in turn a partly owned unit of Dairy Farm International. The company operates Starbucks in Hong Kong, Singapore, Vietnam and Cambodia.

Starbucks will be something of a late-comer to the Myanmar coffee with rivals Singapore-US joint venture The Coffee Bean & Tea Leaf and Australia’s Gloria Jeans already operating in Yangon. The latter is a joint venture with local company Seezar Soesan.