Coach Singapore unveils graffiti wall at the Botanic Gardens

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Coach Singapore has unveiled a 70m print of New York street graffiti along a wall at the Botanic Gardens MRT station.
The project was conceptualised in New York City by the US luxury brand to celebrate the symbiotic relationship between fashion and street art.
It made its debut early this year with a series of murals across the US city put together by 13 influential street artists.
Singapore’s version, by artists Dain and Such, plays on Coach’s monogram with an urban feel. This collaboration will lead to a special collection of ready-to-wear pieces, tote bags and small leather goods to be launched in July.
Questions & Answers
Q.Which artists created the graffiti wall for Coach in Singapore?
Which artists created the graffiti wall for Coach in Singapore?
The Singapore version of the graffiti project was created by artists Dain and Such. Their work for Coach in Singapore incorporates the brand's monogram, giving it an urban feel suitable for the city's environment.
Q.What is the size of the graffiti print unveiled in Singapore?
What is the size of the graffiti print unveiled in Singapore?
The graffiti print unveiled by Coach Singapore at the Botanic Gardens MRT station measures 70 metres in length. This significant installation features New York street graffiti as its central theme.
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