Coach opens first cafe and fine-dining experience in Indonesia
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Coach is expanding into the food and beverage business by launching its first concept dining experience in Jakarta, Indonesia.
The destination comprises The Coach Restaurant and Coach Coffee Shop at Grand Indonesia Mall.
The Coach Restaurant, designed by Coach creative director Stuart Vevers and William Sofield of Studio Sofield, serves traditional New York steakhouse cuisine.
It reportedly incorporates natural and industrial materials in its architectural aspects, a nod to Coach’s craftsmanship and New York roots.
Meanwhile, the Coach Coffee Shop contains New York cityscape wallpaper and industrial design elements.
Coach and Brawn & Brains Coffee collaborated to open the world’s first cafe in Singapore last year. A month later, the luxury retailer opened Coach Airways, an aviation travel-themed store at the Freeport A’Famosa Outlet in Malacca, Malaysia.
Questions & Answers
Q.Who designed the Coach Restaurant in Jakarta?
Who designed the Coach Restaurant in Jakarta?
The Coach Restaurant was designed by Coach creative director Stuart Vevers and William Sofield from Studio Sofield. They created the space serving traditional New York steakhouse cuisine.
Q.What type of cuisine does The Coach Restaurant offer?
What type of cuisine does The Coach Restaurant offer?
The Coach Restaurant serves traditional New York steakhouse cuisine. It incorporates natural and industrial materials, reflecting Coach’s craftsmanship and New York heritage.
Q.Where else has Coach launched food and beverage concepts?
Where else has Coach launched food and beverage concepts?
Last year, Coach collaborated with Brawn & Brains Coffee to open a cafe in Singapore. A month later, they also launched Coach Airways, an aviation travel-themed store, in Malacca, Malaysia.
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