Coach opens first cafe and fine-dining experience in Indonesia

Mar 6, 2024Updated Jun 4, 20251 min read

Coach is expanding into the food and beverage business by launching its first concept dining experience in Jakarta, Indonesia.

The destination comprises The Coach Restaurant and Coach Coffee Shop at Grand Indonesia Mall.

The Coach Restaurant, designed by Coach creative director Stuart Vevers and William Sofield of Studio Sofield, serves traditional New York steakhouse cuisine.

It reportedly incorporates natural and industrial materials in its architectural aspects, a nod to Coach’s craftsmanship and New York roots.

Meanwhile, the Coach Coffee Shop contains New York cityscape wallpaper and industrial design elements.

Coach and Brawn & Brains Coffee collaborated to open the world’s first cafe in Singapore last year. A month later, the luxury retailer opened Coach Airways, an aviation travel-themed store at the Freeport A’Famosa Outlet in Malacca, Malaysia.

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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