Coach Dives into Hospitality with Flagship Restaurant Launch at Jewel Changi Airport: A Mix of Fashion, Food, and New York Heritage
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Coach, the American fashion brand, has unveiled The Coach Restaurant Singapore at Jewel Changi Airport as part of its continued expansion into the hospitality industry and overarching lifestyle approach.
The Restaurant Blueprint
The restaurant’s design is heavily influenced by Coach’s New York roots, boasting an impressive view of the Jewel’s Rain Vortex. Its layout is spacious, accommodating a 56-seat dining room, a 10-seat bar, and a 10-seat chef’s counter that is centered around an open woodfire kitchen.
The interior design is a creative harmony of bronze mirrors, terrazzo flooring, tropical wood louvres, and leather accents, the latter being utilized in menu covers and staff aprons. As the centerpiece, a full-sized yellow taxi cab is suspended above the dining area, a nod to the brand’s origin.
Location and Comment from Coach
Marcus Sanders, VP of global food and beverage at Coach, highlighted Singapore’s vibrant food culture and international community as the driving factors behind the decision to place the hospitality concepts there.
He said, “In this venue, we are providing an opportunity for guests to come together, celebrate, and experience the Coach brand in a manner that is both timeless and innovative.”
The Wider Strategy
This latest venture enhances Coach’s existing food and beverage initiatives and aligns with its Coach Coffee Shop and the recently revamped retail store at Jewel. These three spaces are designed to fortify the brand’s most comprehensive integrated lifestyle concept in Asia.
Questions & Answers
What is the design inspiration for The Coach Restaurant Singapore?
The design takes its cues from Coach’s New York heritage and includes elements such as bronze mirrors, terrazzo flooring, tropical wood louvres, and leather accents.
What are the features of the restaurant?
The restaurant includes a 56-seat dining room, a 10-seat bar, and a 10-seat chef’s counter built around an open woodfire kitchen. A full-sized yellow taxi cab is suspended above the dining area as a focal point.
What is the purpose of the new restaurant in Coach’s broader strategy?
The new restaurant is part of Coach’s continued expansion into the hospitality industry. It complements Coach’s existing food and beverage ventures, including the Coach Coffee Shop and the refurbished retail store at Jewel, strengthening the brand’s integrated lifestyle concept in Asia.