Coach brings Modern Luxury concept to three new Asia Pacific stores

Coach has strengthened its Asia Pacific travel retail presence with three new store openings, two in airports and one on a cruise ship. The stores are part of Coach’s Modern Luxury concept which aims to provide consumers with an elevated shopping experience.

The 70sq ft space at Jakarta’s Soekarno-Hatta Airport Terminal 3 offers both male and female products, with a focus on bags, wallets and small leathergoods (SLGs).

Coach International Vice President Paulo Colino said: “This is a real milestone for Coach opening its first domestic airport store in the Southeast Asia region. We aim to capitalise on the increasing demand of the Coach brand and rising tourism in Indonesia, while building its brand equity and awareness in the country. We opened the store at the beginning of January, and initial results have been well above our expectations.”

The new store at Changi Airport Terminal 2 is Coach’s first partnership with LS travel retail Asia Pacific outside of China. Colino noted: “We are delighted to have opened a new store at Changi Airport; Singapore is a major hub in the Asia Pacific region and a key location for Coach.”

The third store is located on the Majestic Princess cruise ship, operated by Princess Cruises. The ship mainly serves Chinese passengers.

Colino commented: “Along with our new store openings, we have also been focused on the renovation of all of our stores. We have over 50% of our Asia Pacific travel retail shop fleet fitted with our new concept, with Kaohsiung Airport in Taiwan being the latest to be renovated. The performance of our renovated stores has been very strong, with the concept going down extremely well with our Asian consumers.”