From clicks and bricks strategy for Courts Singapore

Electronics, IT and furniture retailer Courts Singapore has relaunched its website and reopened its Tampines megastore after transforming it to offer customers an omni-channel experience.

Built by e-commerce agency SmartOSC, the new Courts Online store has more than 17,000 SKUs and offers improved navigation and searching, plus faster checkout. New mobile-first and user-centric features connect the retailer’s digital and physical stores. Customers can research and buy online, and pick up purchases in-store or have them delivered.

Combining omni-channel retailing, automated marketing and content management, the e-commerce system offers Courts a real-time view of inventory and customer profiles.

Courts Asia chief strategy officer Stan Kim says the website was launched in time for last month’s Black Friday and Cyber Monday retail events, with sales for both almost doubling from the previous year.

Meanwhile, the Courts Megastore in Tampines offers experiential retail spaces designed to offer memorable and informative experiences for customers.

Courts has more than 80 stores across Singapore, Malaysia and Indonesia.