CJ Group opens its first Tous les Jours store in Malaysia

CJ Foodville Corp, the restaurant division of the CJ Group, has launched its inaugural Tous les Jours bakery location in Kuala Lumpur, Malaysia.

Expansion Plans

This expansion is an integral part of the corporation’s global strategy, with another location set to be unveiled in Kuala Lumpur later this month.

Master Franchise Agreement

CJ Foodville has entered a master franchise deal with Stream Empire Holding, a local Malaysian retailer. This agreement provides the franchisee with the right to establish, manage, and grant sub-franchise rights to other parties.

Global Presence

Tous les Jours has approximately 560 outlets in nine countries, including the United States, Canada, Indonesia, and Vietnam. The company is also set to broaden its reach across the Southeast Asian market within the year.

Moreover, the company operates a bakery factory in Indonesia and plans to develop another one in Georgia, United States, scheduled to open by the end of the year.