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Citi rolls out Facebook Messenger bot in Singapore

By Sarah ChenSingapore
1 min read
singapore
singapore
In this article (4)

Citi has launched its first natural language chatbot for Facebook Messenger in Singapore ahead of a wider roll out around the world.

The bot uses natural language processing to communicate with customers in an intuitive way, addressing their everyday questions about things like real-time account and transaction information.

Citi says that it has been piloting the bot with 600 customers and employees to refine the service, which also covers credit card bill summaries, rewards and points balances and frequently asked questions.

The bank has previously said that it plans a second phase to introduce more features such as card activation, ability to lock and unlock credit cards and transaction alerts for cards among others.

“Facebook Messenger is an exciting new way to access Citi and will greatly enhance our overall customer experience'” says Anand Selva, head, Asia Pacific consumer banking, Citi.

Questions & Answers

Q.

Which specific services can the new Facebook Messenger bot provide to customers in Singapore?

A.

The bot can address everyday questions, offer real-time account and transaction information, and provide credit card bill summaries. It also covers rewards and points balances, along with frequently asked questions from customers.

Q.

Has the bot been tested before its official launch?

A.

Yes, Citi piloted the bot service with 600 customers and employees to refine its features. This testing phase helped to ensure the bot was intuitive and effective before its wider rollout.

Q.

What future capabilities does Citi plan for its Messenger bot?

A.

Citi plans a second phase to introduce more features to the bot. These include card activation, the ability to lock and unlock credit cards, and transaction alerts specifically for cards.

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