Cinnabon to launch into Sydney
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US cinnamon scroll chain, Cinnabon, is reportedly set to open its first store in Darling Square, later in the year.
The Seattle-based bakery chain opened its first Australian outpost back in 2020, making its debut in Brisbane thanks to a licensing deal with Queensland import business Bansal Foods.
Cinnabon is famed for its fresh cinnamon scrolls, which are cooked in-store every half-hour for customers. It is this reputation, combined with a lack of immediate competition in Australia, that attracted Bansal to the chain.
“You have world-famous doughnuts, you have world-famous burgers but there’s no world-famous scroll brand in Australia,” Bansal Group co-owner Gaurav Bansal said. “Their frosting and cinnamon make them different from any other brand that people can’t imitate.”
Cinnabon Australia has already built up a strong foundation, opening five locations across Queensland, and one in Victoria, within the last two years.
While the upcoming Darling Square location may be the first Sydney store on the cards, it certainly won’t be the last. Further expansion across NSW has been promised, with a plan to roll out 15 stores over the next five years.
Questions & Answers
Q.When did Cinnabon first open a store in Australia?
When did Cinnabon first open a store in Australia?
Cinnabon first opened its Australian outpost in 2020. This initial store was located in Brisbane and was established through a licensing deal with Bansal Foods, a Queensland import business.
Q.Which company is responsible for Cinnabon's expansion in Australia?
Which company is responsible for Cinnabon's expansion in Australia?
Cinnabon's expansion in Australia is managed by Bansal Foods, a Queensland import business. They secured a licensing deal with Cinnabon to bring the brand to the Australian market and have been opening stores.
Q.How many Cinnabon stores are currently open in Australia outside of New South Wales?
How many Cinnabon stores are currently open in Australia outside of New South Wales?
Cinnabon Australia has already opened five locations across Queensland and one in Victoria. This totals six stores outside of the upcoming New South Wales expansion plans for the brand.
Q.What is the planned expansion for Cinnabon in New South Wales over the coming years?
What is the planned expansion for Cinnabon in New South Wales over the coming years?
Cinnabon plans to roll out 15 stores across New South Wales over the next five years. The upcoming Darling Square location will be the first Sydney store as part of this broader expansion strategy.
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