Cinemaxx to Open First D-BOX Theatre in Indonesia
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D-BOX Technologies and PT Cinemaxx Global Pasifik (Cinemaxx), affiliate of Indonesia’s Lippo Group, are pleased to announce the conclusion of an agreement to install D-BOX immersive motion systems into the first auditorium in Indonesia in 2016.
“The addition of D-BOX reinforces our commitment to give moviegoers the best cinematic experience possible” declared Mr. Mohit Dubey, President of Cinemaxx. “The D-BOX brand has international notoriety and we are absolutely convinced that today’s agreement, which may expand over time, will be a tremendous success for our business and the satisfaction of our guests.”
“This announcement marks yet another milestone in our international expansion. Teaming up with an exhibitor like Cinemaxx is an important step in our mission to build on our presence throughout Asia”, mentioned Claude Mc Master, President and CEO of D-BOX Technologies. “Indonesia, the fourth most populous country in the world, is on an upward growth path. It also has a relatively young population which enthusiastically responds to the type of entertainment we provide”, added Mc Master.
Questions & Answers
Q.Which company will operate the new D-BOX theatre in Indonesia?
Which company will operate the new D-BOX theatre in Indonesia?
PT Cinemaxx Global Pasifik, an affiliate of Indonesia’s Lippo Group, will operate the new D-BOX theatre. Its president, Mr. Mohit Dubey, stated that D-BOX reinforces their commitment to a better cinematic experience.
Q.What is D-BOX Technologies' strategic goal in partnering with Cinemaxx?
What is D-BOX Technologies' strategic goal in partnering with Cinemaxx?
D-BOX Technologies aims to expand its international presence, particularly in Asia. Its CEO, Claude Mc Master, highlighted this partnership as an important step in building their presence throughout the region.
Q.What specific characteristic of Indonesia makes it attractive for D-BOX Technologies' expansion?
What specific characteristic of Indonesia makes it attractive for D-BOX Technologies' expansion?
Indonesia is the world's fourth most populous country and is experiencing growth. D-BOX Technologies noted that the country also has a young population which responds well to their entertainment offerings.
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