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Chow Tai Fook announces cooperation with DFS Group

By Aiko Tanaka
1 min read
HK Chow Tai Fook 周 大 福
HK Chow Tai Fook 周 大 福
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Chinese jewelry retailer Chow Tai Fook announced a cooperation agreement with DFS Group, an American luxury retailer catering to the traveling public.

Under the agreement, Chow Tai Fook will open a store at DFS’ T Galleria Hawaii in May 2017. This is reportedly Chow Tai Fook’s second store in America. In November 2016, Chow Tai Fook launched its first U.S. store at Macy’s in Flushing, New York.

The new store in Hawaii will offer jewelry inlaid accessories, gold products, platinum accessories, and K-gold accessories. In addition, it will provide Chow Tai Fook’s Hearts On Fire diamond accessories and wedding jewelry.

Chow Tai Fook has been accelerating its expansion in the overseas markets. From March 2013 to March 2014, the company only had ten retail sites outside mainland China, Hong Kong and Macau. By September 2016, the number increased to 19.

However, compared with its total 2,326 retail points, including 2,070 in mainland China, Chow Tai Fook still needs to enhance its overseas distribution.

Questions & Answers

Q.

What kind of products will the new Chow Tai Fook store in Hawaii offer to customers?

A.

The new store will sell jewelry inlaid accessories, gold products, and platinum and K-gold accessories. It will also offer Chow Tai Fook’s Hearts On Fire diamond accessories and a range of wedding jewelry.

Q.

How many retail sites did Chow Tai Fook have outside Greater China by September 2016?

A.

By September 2016, Chow Tai Fook had increased its number of retail sites outside mainland China, Hong Kong and Macau to 19. This was up from only ten sites between March 2013 and March 2014.

Q.

Where is Chow Tai Fook's first store in the United States located?

A.

Chow Tai Fook launched its first U.S. Store in November 2016. It is located within a Macy's department store in Flushing, New York, predating the new Hawaii location.

Q.

When is the new Chow Tai Fook store in DFS’ T Galleria Hawaii expected to open?

A.

The cooperation agreement states that Chow Tai Fook will open its new store at DFS’ T Galleria Hawaii in May 2017. This location will be the retailer's second in America.

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