Chinese Streetwear brand INXX Expands
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Chinese streetwear brand INXX is officially launching its US e-commerce site.
“We want to open up to a broader market and develop more forward-looking and global design paths while forming our own symbols,” said co-founder Henry Mao.
Targeting global youth, INXX achieved US$3.5 million in sales on China’s 2018 Single’s Day and is now setting sights on the major fashions of worldwide street trends. By keeping roots in its blended Asian streetwear background, the brand has been able to forge a strong identity while growing into new markets.
INXX made its 2018 debut with a presentation on Vfiles. In its showcase at New York Fashion Week SS19, INXX blended craftsmanship with an underground urban street aesthetic, mixing surreal grungy graphics and a strong focus on design detail to achieve “a look without boundaries”.
Questions & Answers
Q.What is the primary goal behind INXX launching its US e-commerce site?
What is the primary goal behind INXX launching its US e-commerce site?
The brand aims to reach a wider market, develop more global design approaches, and establish its unique identity. This expansion is part of its strategy to target young consumers worldwide.
Q.How did INXX perform in sales on China's 2018 Single's Day?
How did INXX perform in sales on China's 2018 Single's Day?
INXX achieved US$3.5 million in sales on China's 2018 Single's Day. This strong performance indicates its commercial success within its domestic market before expanding internationally.
Q.What was the aesthetic presented by INXX at New York Fashion Week SS19?
What was the aesthetic presented by INXX at New York Fashion Week SS19?
At New York Fashion Week SS19, INXX presented a blend of craftsmanship and an underground urban street aesthetic. Their collection featured surreal grungy graphics and a strong emphasis on design detail.
Q.What is the brand's target demographic for its expansion?
What is the brand's target demographic for its expansion?
The brand is specifically targeting global youth with its expansion efforts. This focus aligns with its streetwear roots and aims to connect with a younger international audience.