Hong Kong’s Fashionally and ITC Store launch new collaboration
In this article (4)
FASHIONALLY.com, a non-profit local fashion platform pioneered by the Hong Kong Trade Development Council (HKTDC), has launched a debut collaboration with the ITC STORE of The Hong Kong Polytechnic University (PolyU).
The store showcases seven fashion brands from the Hong Kong Young Fashion Designers’ Contest (YDC), creating a brand-new online-to-offline (O2O) marketing and promotion channel to nurture business opportunities for local fashion designers at the start of the year.From now to 11 April, the ITC STORE X FASHIONALLY online store will feature a series of local fashion brand items including fabric face masks, women’s knitwear, leather clothing and accessories, and much more.
Participating brands include ARTO. (designs by Arto Wong), Charlotte Ng Studio (Charlotte Ng), FromClothingOf (Shirley Wong), KURT HO (Kurt Ho), Lapeewee (Yannes Wong), Mum’s Design (Bicy Yeung) and PHENOTYPSETTER (Jane Ng). From now through April, ITC STORE’s physical showroom will showcase exclusive fashion items from selected brands on a monthly basis, providing a new O2O shopping experience for fashion lovers.
The YDC aims to discover and nurture the next generation of young fashion talents in Hong Kong, providing a launch pad for them to showcase their designs. YDC 2021 is now open for entry with an enrolment deadline of 28 April. For details please visit: www.fashionally.com/ydc_application/
Questions & Answers
Q.Which specific fashion brands are participating in this collaboration?
Which specific fashion brands are participating in this collaboration?
The collaboration shows designs from ARTO., Charlotte Ng Studio, FromClothingOf, KURT HO, Lapeewee, Mum’s Design, and PHENOTYPSETTER. These brands feature items such as fabric face masks, women’s knitwear, leather clothing, and accessories.
Q.What is the primary goal of this collaboration between FASHIONALLY.com and the ITC STORE?
What is the primary goal of this collaboration between FASHIONALLY.com and the ITC STORE?
The main goal is to create a new online-to-offline marketing and promotion channel. This initiative aims to nurture business opportunities for local fashion designers, particularly those from the Young Fashion Designers’ Contest.
Q.What is the duration of the online store collaboration?
What is the duration of the online store collaboration?
The ITC STORE X FASHIONALLY online store will feature fashion brand items from its launch until 11 April. The physical showroom will also display exclusive items monthly until April.
Reader pulse
Will this O2O model succeed?
16,955 votes so far