Chinese luxury market trends for 2015
In this article (5)
The Chinese luxury market has gone through changes in 2014 driven by changes in consumer behavior and the government crackdown. What can we expect in 2015?
The recent Ruder Finn and Ipsos’s China Luxury Forecast survey provides a glimpse into what we can expect in luxury consumer trends for 2015 in domestic retail, travel, duty free shopping, and e-commerce.
Ruder Finn and Ipsos surveyed over 1,900 consumers in mainland China and Hong Kong from first, second, and third tier cities, reports Luxury Daily. The average annual household income for those surveyed was $125,000 for those on the mainland and HKD126,900 in Hong Kong.
Questions & Answers
Q.Which specific areas of the luxury market did the survey cover?
Which specific areas of the luxury market did the survey cover?
The survey provided insights into luxury consumer trends for 2015 across domestic retail, travel, duty-free shopping, and e-commerce. These were the main segments analysed for the Chinese luxury market.
Q.Who conducted the survey mentioned in the article?
Who conducted the survey mentioned in the article?
The survey was conducted by Ruder Finn and Ipsos, forming part of their China Luxury Forecast report. This joint effort provided the data for the anticipated luxury consumer trends.
Q.What was the average household income of the consumers surveyed?
What was the average household income of the consumers surveyed?
For mainland China, the average annual household income of those surveyed was $125,000. In Hong Kong, the average income reported for surveyed households was HKD126,900.
Q.How many consumers were surveyed for this report?
How many consumers were surveyed for this report?
Ruder Finn and Ipsos surveyed over 1,900 consumers in total. These respondents were located across mainland China and Hong Kong, specifically from first, second, and third-tier cities.
Reader pulse
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