Chinese luxury market trends for 2015

The Chinese luxury market has gone through changes in 2014 driven by changes in consumer behavior and the government crackdown. What can we expect in 2015?

The recent Ruder Finn and Ipsos’s China Luxury Forecast survey provides a glimpse into what we can expect in luxury consumer trends for 2015 in domestic retail, travel, duty free shopping, and e-commerce.

Ruder Finn and Ipsos surveyed over 1,900 consumers in mainland China and Hong Kong from first, second, and third tier cities, reports Luxury Daily. The average annual household income for those surveyed was $125,000 for those on the mainland and HKD126,900 in Hong Kong.