Chinese carmaker Haima returning to Vietnam
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After first unsuccessfully entering the Vietnamese market a dozen years ago, Chinese automaker Haima plans to begin selling cars here again later this year.
Tran Viet Son, sales director at Carvivu, Haima’s new distributor in Vietnam, said the company will import 3 Haima models, namely the 8S, 7X and 7X-E.
The 7X will be the first model released in Vietnam beginning in the second half of 2023. The car is slated to compete with the Mitsubishi Xpander and the Toyota Veloz, Son said. Haimas will be sold at two showrooms in Hanoi and one in HCMC.
The distributor expects the 7X to be Haima’s biggest seller in Vietnam due to the popularity of multi-purpose vehicles (MPV).
Son said the car would probably sell for around VND700-800 million (US$29,700-33,900) each. The most popular MPV models in Vietnam currently sell for significantly less than that.
The Mitsubishi Xpander costs VND555-688 million per unit, while the Toyota Veloz sells for VND658-698 million.
The most expensive MPV model in Vietnam is the is Kia Carens, which lists at around VND619-859 million.
The electric variant of the 7X, the 7X-E, is expected to cost VND1 billion or more.
Haima’s small car offering, the 8S, will also be available on the Vietnamese market in the second half of this year. The 8S will be competing with the Mazda CX-5 (VND839-1,059 million) and the Hyundai Tucson (VND845-1,060 million).
The Chinese automaker first entered the Vietnamese market in 2011, only to soon exit quietly after failing to compete with stronger, more durable Japanese cars
However, over the past two years, Chinese automakers such as Beijing, Hongqi and BAIC have begun to reach Vietnamese customers.
Automobile manufacturer Chery has announced plans to build a factory in Vietnam to assemble cars for export.
And Vietnamese firm TMT Motors will also begin assembling and distributing Chinese Wuling Hongguang Mini EV electric cars late this year.
Questions & Answers
Q.What led to Haima's previous failure in the Vietnamese market?
What led to Haima's previous failure in the Vietnamese market?
Haima previously exited the Vietnamese market in 2011 after failing to compete with stronger, more durable Japanese cars. They had entered the market a dozen years ago but quietly withdrew.
Q.Which of Haima's new models is expected to be its top seller in Vietnam?
Which of Haima's new models is expected to be its top seller in Vietnam?
The 7X model is expected to be Haima's biggest seller in Vietnam due to the popularity of multi-purpose vehicles (MPVs). It will be the first model released in the second half of 2023.
Q.How do the prices of Haima's 7X and 8S models compare to their direct competitors in Vietnam?
How do the prices of Haima's 7X and 8S models compare to their direct competitors in Vietnam?
The Haima 7X is expected to sell for around VND700-800 million, while competitors like the Mitsubishi Xpander and Toyota Veloz are significantly cheaper. The 8S will compete with the Mazda CX-5 and Hyundai Tucson, which range from VND839-1,060 million.
Q.How many showrooms will Haima have initially in Vietnam?
How many showrooms will Haima have initially in Vietnam?
Haimas will initially be sold at three showrooms in Vietnam. Two showrooms will be located in Hanoi, and one showroom will be in HCMC.
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