China’s XL-Muse reinvents the bookstore

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Shanghai studio XL-Muse has come up with creative designs for two new stores for book retailer Zhongshuge.
Shelving reaches to the ceiling in the corridor of the Yangzhou Zhongshuge bookshop and is reflected by the floor below, emulating the effect of water. The designers took inspiration from the store’s waterside location in Zhen Yuan, as well as the area’s arched bridges, reports Dezeen.
“In the past, guided by water, many literati and poets visited and gathered here,” says XL-Muse. “The bridges were once the guiding factor of culture and commerce, and they represent the bookstore being the bond between humans and books.”
The Yangzhou store is the latest interior XL-Muse has created for Zhongshuge. The studio previously created an oval reading room with stepped shelving for a branch that opened in Hangzhou in April. Black mirrored flooring and arched shelves create a tunnel of books. The Zhongshuge-Hangzhou bookshop also has mirrored ceilings and wraparound bookshelves, and a display room with columns shaped like tree trunks.
At the Yangzhou store, the concave shelving does not meet at the top, but is separated by a gap shaped like a lightning bolt across the middle of the ceiling. Reflected on the mirrored flooring, this gap is meant to act as a river, leading customers forward into the store.
The 1000 sqm space includes a reading room and a village-themed children’s area. The main reading room features curvaceous shapes in the form of sculptural, white pillars that curve inward from the ceiling.
Shelving is a combination of traditional vertical styles and black metal stands arranged on a gentle slope that complements the curves of the pillars.
Meanwhile, the children’s picture book pavilion features shelves shaped like houses, towers, clouds and a hot-air balloon. The wooden shelving is painted in a spectrum of bright colours, and the ceiling lights are arranged to suggest a starry sky.
Questions & Answers
Q.What specifically inspired the design of the Yangzhou Zhongshuge bookshop?
What specifically inspired the design of the Yangzhou Zhongshuge bookshop?
The designers were inspired by the store's waterside location in Zhen Yuan and the area's arched bridges. These elements guided the artistic choices for the bookshop's interior, reflecting local geography and history.
Q.How do the designers achieve the 'water' effect in the Yangzhou store's corridor?
How do the designers achieve the 'water' effect in the Yangzhou store's corridor?
Shelving in the corridor reaches the ceiling and is reflected by the floor below. This mirrored reflection creates an illusion of water, referencing the store's waterside location and the local environment.
Q.What design features are present in the children's area of the Yangzhou bookshop?
What design features are present in the children's area of the Yangzhou bookshop?
The children's picture book pavilion features shelves shaped like houses, towers, clouds, and a hot-air balloon. These wooden shelves are painted in bright colours, and the ceiling lights are arranged to resemble a starry sky.
Q.What is the intended purpose of the lightning bolt-shaped gap in the Yangzhou store's ceiling?
What is the intended purpose of the lightning bolt-shaped gap in the Yangzhou store's ceiling?
The lightning bolt gap, reflected on the mirrored flooring, is meant to act as a river. Its design serves to guide customers forward into the store, creating a directional flow through the space.
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