China’s Sandan Fresh to go offline
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Chinese online grocer Sandan Fresh has opened its first offline store in Shanghai.
The Chinese company plans to open 30 more stores in the city over the next year as reported.
The stores will be small in size, allowing a large number convenience-style stores to be established.
The first store covers 100sqm, and currently has around 800 – 1000 items including fruit, vegetables, meat, eggs and soy products.
Through a combination of ‘offline’ stores and ‘smart shelf’ machines, the company can provide customers with more of an integrated shopping solution, including delivery to stores, and home delivery for purchases made through the social media platform WeChat, a Sandan Fresh spokesperson said.
In addition to its retail stores, Sandan will also install numerous self-service smart-shelf machines around the city for customers to place orders online and pick up their goods there.
Each of the 30 planned stores are set to be accompanied by 10 smart-shelf machines.
The company expects about half of its sales to come from in-store purchases and the other half from WeChat purchases for home deliveries.
Questions & Answers
Q.What is the approximate size of Sandan Fresh’s first offline store and what types of products does it stock?
What is the approximate size of Sandan Fresh’s first offline store and what types of products does it stock?
The first store in Shanghai covers 100 square metres. It currently stocks around 800 to 1000 items, including fruit, vegetables, meat, eggs, and various soy products.
Q.How many additional offline stores does Sandan Fresh intend to open in Shanghai over the coming year?
How many additional offline stores does Sandan Fresh intend to open in Shanghai over the coming year?
Sandan Fresh plans to open 30 more stores in Shanghai over the next year. These new stores are expected to be small in size, facilitating their establishment as convenience-style outlets.
Q.What is the company’s expected sales split between in-store purchases and home deliveries?
What is the company’s expected sales split between in-store purchases and home deliveries?
The company expects roughly half of its total sales to come from purchases made directly in their physical stores. The remaining half is projected to be from WeChat purchases designated for home deliveries.
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