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China Jo-Jo finds gold online

By Rajiv MenonChina
2 min read
online drugstore
online drugstore
In this article (5)

While its physical stores and wholesale revenues slipped, pharmacy retailer China Jo-Jo Drugstores recorded an increase of about 96.7 per cent in its online revenues during the third quarter ended December 31.

Through its own retail stores (59 in Zhejiang Province), wholesale distribution and online pharmacy, the New York-listed company is a leading provider of pharmaceutical and healthcare products in China.

Overall, its revenues of about $24.7 million for the period were up 15.9 per cent. Its retail drugstores brought in $12.9 million, down 2.7 per cent, while its wholesale businesses netted about $3.1 million, a decrease of of 13.8 per cent. However, its online pharmacy revenue rose 96.7 per cent to total about $8.6 million.

This gave the company a gross profit of about $4.8 million for the quarter, up 52.3 per cent on the previous year. The online profit soared 194.1 per cent to about $1.8 million, while its stores had a 20.3 per cent increase to about $2.8 million.

Over the nine months of the financial year, revenue totalled $68.6 million, up 22 per cent, with gross profit up 56.1 per cent to about $13.2 million.

Sales and marketing expenses grew by $1.1 million, or 50.5 per cent, mainly because of higher labour costs and service fees for its eCommerce platforms.

“We are seeing improvements in gross margin from increased volume in our online business as our revenue mix continues to shift to our fast-growing online business,” says chairman/CEO Lei Liu, who predicts a strong quarter to end the fiscal year.

“Investments and efforts in building critical mass to service China’s consumer needs in the pharmacy space is taking shape, creating new opportunities to diversify our revenue base.”

Closer collaborations with large local pharmaceutical vendors are also providing cost advantages. Co-operation with business-to-consumer online vendors have expanded, with the company’s products listed on such platforms as Taobao, JD and www.yhd.com and customers being directed back to China Jo-Jo’s website.

Meanwhile, the company continues to benefit from working with large insurance companies such as The People’s Insurance Company of China. Commercial health insurance in China continues to expand to supplement the nation’s social health insurance.

Lei Liu says there is a “relentless call” for healthcare reform in China, including an end to hospitals dominating prescription sales. Meanwhile, China Jo-Jo has also seen its loyalty program expand to embrace more than 2 million customers.

Questions & Answers

Q.

What is driving the growth in sales and marketing expenses for China Jo-Jo?

A.

Sales and marketing expenses increased primarily due to higher labour costs and service fees associated with the company's eCommerce platforms. This reflects the investment in their online presence.

Q.

How is China Jo-Jo expanding its reach and customer base online?

A.

The company has expanded collaborations with business-to-consumer online vendors, listing products on platforms like Taobao, JD, and www.yhd.com. Customers are directed back to China Jo-Jo’s own website.

Q.

What strategic advantages is the company gaining from its partnerships?

A.

Closer collaborations with large local pharmaceutical vendors are providing cost advantages. The company also benefits from working with major insurance companies such as The People's Insurance Company of China.

Q.

What effect is the shift in revenue mix having on the company's gross margin?

A.

The shift towards the fast-growing online business is leading to improvements in the gross margin due to increased volume. This indicates a positive impact on profitability.

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