Chili’s Grill & Bar Vietnam launches in Ho Chi Minh City
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US chain Chili’s Grill & Bar has opened its first restaurant in Vietnam in partnership with local food-franchise operator Golden Gate Restaurant Group.
Located at SC VivoCity mall in Ho Chi Minh City’s District 7, the new restaurant is the 1700th Chili’s outlet worldwide. The restaurant offers the same dishes as other Chili’s outlets internationally, following the original restaurant-bar concept inspired by Mexican & Texas cuisines.
According to a spokesperson, the restaurant will target “middle-income customers”.
Chili’s Grill & Bar Vietnam representative, David Weston, considers the country a key market in Asia as many international chains has chosen the country to make their regional debut.
Founded in 2005, Golden Gate Restaurant Group now operates more than 20 restaurant chains across the country, including Cowboy Jack’s, Hutong, Manwah and Osaka Ohsho.
Founded in Dallas, texas, in 1975, Chili’s is now owned by US-listed Brinker International restaurant group, and operates in 33 countries worldwide.
Questions & Answers
Q.Which local partner has Chili's chosen for its expansion into Vietnam?
Which local partner has Chili's chosen for its expansion into Vietnam?
Chili's has partnered with Golden Gate Restaurant Group, a local food-franchise operator, to launch its first restaurant in Vietnam.
Q.What kind of customers will the new Chili's restaurant in Ho Chi Minh City primarily target?
What kind of customers will the new Chili's restaurant in Ho Chi Minh City primarily target?
A spokesperson indicated that the new restaurant in Ho Chi Minh City will be targeting middle-income customers.
Q.Where is the first Chili's Grill & Bar restaurant in Vietnam located?
Where is the first Chili's Grill & Bar restaurant in Vietnam located?
The first Chili's Grill & Bar restaurant in Vietnam is located at the SC VivoCity mall, specifically in Ho Chi Minh City's District 7.
Q.How many Chili's outlets are there globally following this new opening?
How many Chili's outlets are there globally following this new opening?
With the opening of the Ho Chi Minh City restaurant, there are now 1700 Chili's outlets operating worldwide.
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