Chatime to open first Singapore store this year
In this article (5)
Malaysia’s Will Group is planning to open first Chatime Singapore outlet this year.
The first two stores will be opened inside shopping malls, with a third scheduled for Jewel Changi Airport next year.
The group is also negotiating to take over the Singapore master franchise for the tea brand from current franchisor La Kaffa International.
Chatime also plans to expand into the Middle East, with outlets in Mecca and Medina this year, under a sub-franchise arrangement.
Chatime Malaysia has obtained the halal food certification for its menu, paving its way for business expansion.
Will Group has set a RM100 million (S$33.6 million) budget to open 150 outlets in Malaysia and internationally.
Will Group became master franchisee for Chatime in Malaysia following a dispute between La Kaffa and ex-master franchisee Loob Holding.
Questions & Answers
Q.Which company is bringing Chatime back to Singapore?
Which company is bringing Chatime back to Singapore?
Malaysia's Will Group is responsible for opening Chatime's first Singapore outlet this year. They are also negotiating to take over the Singapore master franchise from La Kaffa International.
Q.Where will the first Chatime stores in Singapore be located?
Where will the first Chatime stores in Singapore be located?
The initial two Chatime stores in Singapore are planned for shopping malls. A third location is scheduled to open next year at Jewel Changi Airport.
Q.How much money has Will Group allocated for its expansion plans?
How much money has Will Group allocated for its expansion plans?
Will Group has allocated a budget of RM100 million (S$33.6 million) for its expansion. This fund is intended to open 150 outlets both in Malaysia and internationally.
Reader pulse
Is Chatime's Singapore return a smart move?
18,128 votes so far