Chatime creates Instagrammable 3D-painted walls in Japan stores
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Taiwanese shaken ice-tea brand Chatime has incorporated large areas of 3D-painted walls into the interior design of the tea shops in a move to target female customers who enjoy taking photos in its Japanese stores.
The vivid 3D-painted walls were created by local Japanese designers for people to check in on social media.
The themes and styles vary between outlets. The strategy, which follows the trend to take pictures with bubble tea for social check-ins, has seen customers spending more time queuing for a picture than for a cup of bubble tea.
In a similar move, Chatime has launched limited products with visually appealing packages to encourage instagram posting.
Chatime is now the fastest-growing brand in its category within the territory, with three stores opening every two months. Its shop in Shibuya 109 has regularly reported daily sales of 1000 cups. The firm’s shop in Osaka’s Shinsaibashi District has now become the brand’s top store globally in terms of sales, retailing more than 2000 cups per day.
Chatimed expects to expand to 35 outlets within Japan by the end of this year.
Questions & Answers
Q.What is the primary reason Chatime has introduced 3D-painted walls in its Japanese stores?
What is the primary reason Chatime has introduced 3D-painted walls in its Japanese stores?
Chatime incorporated 3D-painted walls to target female customers who enjoy taking photos in its stores. This strategy aims to encourage social media check-ins, following the trend of customers taking pictures with bubble tea.
Q.Which Chatime store in Japan is currently the brand's best performer globally by sales volume?
Which Chatime store in Japan is currently the brand's best performer globally by sales volume?
The Chatime store located in Osaka’s Shinsaibashi District has become the brand's top store globally in terms of sales. It retails more than 2000 cups per day.
Q.How quickly is Chatime expanding its presence in Japan, and what is its target for the end of the year?
How quickly is Chatime expanding its presence in Japan, and what is its target for the end of the year?
Chatime is opening three new stores every two months in Japan, making it the fastest-growing brand in its category there. The company expects to expand to 35 outlets within Japan by the end of this year.
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