Changi Airport Group partners with Alipay

In this article (4)
Alipay and Changi Airport Group (CAG) have signed a strategic five-year partnership agreement to roll out the Alipay mobile payment option on a wide scale at the airport.
They have also agreed to share marketing activities by offering customised and targeted shopping and dining offers to Chinese passengers using Alipay.
Run by Ant Financial Services Group, Alipay has more than 520 million active users and is the first Chinese mobile payment partner for Singapore’s airport.
Changi Airport’s yearly concession sales grew 5 per cent to hit another new high at S$2.3 billion (US$1.7 billion) last year, with travellers from China accounting for a third of all retail sales. The new mobile payment option will offer travellers more convenience when shopping and dining at the airport, including duty-free shops for cosmetics and perfumes, and wines and spirits.
Progressively introduced at the airport since May, the Alipay mobile payment service is now available at more than 78 shopping and dining outlets. Under the joint marketing agreement, Alipay and CAG will collaborate to create information and promotions for passengers, as well as location-based information about shopping and dining options at the airport.
Alipay will also partnering CAG in the eighth season of the “Be a Changi Millionaire” anchor shopping promotion. Shoppers who use Alipay as a payment mode will double their chances of winning the $1 million cash prize or an all-new Volvo S90 luxury sedan.
“Changi Airport provides a myriad of customised services for our Chinese travellers including our Mandarin-speaking shopping concierge services and Chinese version of the airport’s online shopping portal,” says CAG senior VP for airside concessions Teo Chew Hoon.
Questions & Answers
Q.What is the primary purpose of the partnership between Changi Airport Group and Alipay?
What is the primary purpose of the partnership between Changi Airport Group and Alipay?
The main goal is to introduce the Alipay mobile payment option extensively across the airport. They also plan to share marketing activities, providing customised offers to Chinese passengers using Alipay.
Q.Which specific shopper group is being targeted by this new payment option and marketing efforts?
Which specific shopper group is being targeted by this new payment option and marketing efforts?
The partnership is primarily targeting Chinese passengers and travellers. This focus is due to Chinese travellers accounting for a third of Changi Airport's total retail sales last year.
Q.How will Alipay users benefit from the airport's 'Be a Changi Millionaire' promotion?
How will Alipay users benefit from the airport's 'Be a Changi Millionaire' promotion?
Alipay users will have double the chance of winning the £1 million cash prize or a new Volvo S90 luxury sedan. They simply need to use Alipay as their payment method during the promotion.
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