Chanel Opens Flagship Store in Seoul

A new Chanel South Korea flagship has opened in Seoul.

The Cheongdam-dong boutique opening provided the opportunity for the brand to unveil its latest ready-to-wear collection alongside its capsule accessories collaboration with musician Pharrell Williams, who performed at the event.

The capsule collection is a bright combination of pop music and street-art motifs, and is currently selling at the new Seoul store, pending global release on April 4.