Cha Tra Mue Ready for Hong Kong debut
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The bubble-tea craze is showing no sign of letting up with yet another overseas entrant about to make its debut on the streets of Hong Kong.
The latest brand comes not from Taiwan, but from Thailand. Cha Tra Mue, described by Time Out as “one of Thailand’s most popular and beloved tea brands,” will open its first store in Hong Kong this Saturday (April 27), in Causeway Bay.
Cha Tra Mue (which translates to Number One Brand) was launched more than 70 years ago as a packaged consumer goods brand and in recent years expanded into fresh tea shops. It is known for its sweet, smooth Thai-style milk tea and green-tea drinks. It has already expanded into Malaysia, South Korea, Mainland China (Beijing) and Singapore.
The Hong Kong outlet, at 49 Jardine’s Bazaar, will use only tea leaves, coffee beans, lime and honey imported fresh from Thailand. It will also offer a pandan-flavoured bubble tea.
Besides serving fresh beverages, the Cha Tra Mue cafe will sell packaged tea including family-sized packs of tea bags, and most likely soft-serve tea-flavoured ice cream.
Questions & Answers
Q.Where will Cha Tra Mue's first Hong Kong store be located?
Where will Cha Tra Mue's first Hong Kong store be located?
The new Cha Tra Mue store will open in Causeway Bay, at 49 Jardine’s Bazaar. It is the brand's first outlet in Hong Kong, adding to its international presence.
Q.What products will the Hong Kong Cha Tra Mue store offer?
What products will the Hong Kong Cha Tra Mue store offer?
Besides fresh milk tea and green-tea drinks, the cafe will serve pandan-flavoured bubble tea. It will also sell packaged tea, including family-sized tea bags, and likely soft-serve tea-flavoured ice cream.
Q.Which ingredients for the Hong Kong store will be imported from Thailand?
Which ingredients for the Hong Kong store will be imported from Thailand?
The Hong Kong outlet will exclusively use tea leaves, coffee beans, lime, and honey that are imported fresh directly from Thailand. This ensures authenticity for its beverages.
Q.Which other international markets has Cha Tra Mue expanded into already?
Which other international markets has Cha Tra Mue expanded into already?
Before its Hong Kong debut, Cha Tra Mue has already expanded its operations into Malaysia, South Korea, Mainland China, specifically Beijing, and Singapore. This demonstrates its growing global presence.
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