Centara appoints new Business Development VP to support expansion

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Centara Hotels & Resorts, Thailand’s leading hotel operator, announced the appointment of Allen Thomas as Vice President Business Development, effective January 1st. Thomas has 28 years of experience developing hotel and resort businesses, a career that includes positions with HPL and Como Hotels and most recently Resorts Holdings International. His appointment marks another significant Centara move in their five year plan to double the company’s size and become a major regional hospitality brand.
Mr. Thomas will report to Centara’s Deputy CEO Markland Blaiklock. He will be responsible for executing the company’s plan to grow from 58 to 134 hotels over the next five years. Mr. Blaiklock himself was brought on board in October to lead the expansion strategy. In the weeks since then, Centara has already launched its new affordable lifestyle hotel brand COSI; signed a joint venture to take ownership of Centra by Centara Government Complex Hotel & Convention Centre Cheang Watthana; announced a significant upgrade of its technology infrastructure in partnership with Oracle and IDeaS; and finalised an agreement with Nakheel to develop a family lifestyle resort in Dubai.
Centara’s CEO, Mr. Thirayuth Chirativat commented, “Allen is a tenured industry expert with an impressive track record of growing the brand footprint of hotel and resort businesses in Asia and beyond. We are confident of meeting our expansion targets with a professional of Allen’s calibre leading our Business Development division”.
With this latest appointment, Centara’s management team is almost complete following its recent reorganisation. The company is building a diverse and experienced leadership structure to set it up for continued future success.
Questions & Answers
Q.What is Centara's overarching goal for the next five years?
What is Centara's overarching goal for the next five years?
Centara aims to double its size over the next five years. This is part of a plan to grow from 58 to 134 hotels and become a major regional hospitality brand.
Q.What are some recent steps Centara has taken to achieve its expansion goals?
What are some recent steps Centara has taken to achieve its expansion goals?
Recently, Centara launched the COSI hotel brand, formed a joint venture for a hotel in Cheang Watthana, upgraded its technology, and agreed to develop a resort in Dubai with Nakheel.
Q.Who will Allen Thomas report to in his new role at Centara?
Who will Allen Thomas report to in his new role at Centara?
Allen Thomas will report directly to Markland Blaiklock, Centara’s Deputy CEO. Mr. Blaiklock was brought on board in October specifically to lead the expansion strategy.
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