Cellcard launches carrier billing in Cambodia

Aug 27, 2016Updated May 17, 20251 min read

Cambodian mobile operator Cellcard and mobile payments company Fortumo have teamed up to offer direct carrier billing for digital content.

Cellcard’s 4 million subscribers will be able to pay for digital content via their monthly mobile bill.

The alliance is aimed at providing payment options for the Cambodian market, which has a credit card penetration of less than 5% but a smartphone penetration of around 40%.

Fortumo’s direct carrier billing platform is used by smartphone app stores Google Play and Windows Phone Store, digital media companies including Sony, Hooq and Gaana as well as game developers such as EA Mobile nad Gameloft.

The company’s alliance with Cellcard comes in the wake of recently-announced partnerships with Reliance Communications in India, Zong in Pakistan and Viettel in Vietnam covering payments over Google Play.

Across APAC, Forumo’s direct carrier billing platform is now available to 1.5 billion customers in 16 countries.

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Mei Ling Tan

Contributor · RetailNews.asia

Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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