Céline to open first standalone Melbourne store
In this article (4)
Paris fashion maison Céline has announced the opening of its first standalone Australian boutique in Melbourne.
While it is the third official store for Céline Australia, the new Melbourne location will be the first localized store to bow outside the walls of a shopping mall or department store.
Located in Melbourne’s city centre, the French luxury brand has signed a lease for 13 Collins Street – a 57-level office tower owned by the Commonwealth Superannuation Corporation.
The specific Céline store will replace the retail lodgings of Cose Ipamena, a mixed-brand retailer that recently closed after 25 years. It will open alongside fellow international heavyweights Fendi, Cartier, Gucci, Versace and Bottega Veneta.
Céline currently has a flagship within Melbourne shopping mall Chadstone, as well as a store in Sydney’s Westfield. The high-end brand also has concessions at luxury Australian department stores David Jones in specific locations such as Pacific Fair Gold Coast, Melbourne CBD and Sydney CBD.
The news comes as global luxury brands continue to explore Australia’s retail landscape for profitable locations to set up shop.
A CBRE leasing director said Melbourne CBD, particularly Collins Street, has attracted huge interest from major retailers resulting in leasing deals.
Some of the names rumoured to be opening at the top end of Collins Street — and Exhibition and Russel streets — include YSL, Balenciaga, Hublot, Ferragamo, Chloe and Loewe.
Questions & Answers
Q.How does this new Melbourne store differ from Céline's other Australian locations?
How does this new Melbourne store differ from Céline's other Australian locations?
This will be Céline's first standalone Australian boutique, located outside a shopping mall or department store. Their existing stores are within Melbourne's Chadstone mall and Sydney's Westfield, plus concessions in David Jones.
Q.Which specific property will the new Céline store occupy in Melbourne?
Which specific property will the new Céline store occupy in Melbourne?
The new Céline store will be located at 13 Collins Street, a 57-level office tower owned by the Commonwealth Superannuation Corporation. It will replace the retail premises previously occupied by Cose Ipamena.
Q.What other luxury brands are located near the new Céline boutique on Collins Street?
What other luxury brands are located near the new Céline boutique on Collins Street?
The new Céline store will open alongside international luxury brands such as Fendi, Cartier, Gucci, Versace, and Bottega Veneta. Other major retailers are also showing interest in the area.
Reader pulse
Céline's new street store in Melbourne is:
16,400 votes so far