Céline changes name to ‘Celine’
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Céline is no more ‘Céline’. The French luxury house has lost its acute accent on the ‘e’ in its original name, rebranding as the simpler ‘Celine’.
The new logo comes with a teaser shot of a look from the Paris label’s upcoming collection, which has been created with its new creative director Hedi Slimane at the design helm.
Celine’s entire social media presence has been deleted and its Instagram has been left with just one image: a gold-coloured curtain, with the name “Celine” in black capital letters on a white background, the first ‘e’ with no acute accent.
The LVMH group’s luxury label explained the newest look and logo, following Slimane’s appointment at the label in January, to head up womenswear, the future menswear line, haute couture and fragrances.
“The new logo is inspired by the historic logo of the 1960s, featuring a modernist lettering dating back to the 1930s. The accent on the first ‘e’ is gone, signalling a focus on pared-down purity, as in the collections of the 1960s,” explained the label in the Instagram post.
In the same week, Celine has unofficially enlisted Lady Gaga as brand ambassador. The pop star was snapped in the street modelling its first item designed by Hedi Slimane, a new handbag model.
Celine’s first Hedi Slimane catwalk show is scheduled in Paris on the evening of Friday September 28.
Questions & Answers
Q.Why has the fashion house removed the accent from its name?
Why has the fashion house removed the accent from its name?
The luxury label explained the accent was removed to signal a focus on pared-down purity. This design approach is inspired by the brand's collections from the 1960s, reflecting a modernist lettering style from the 1930s.
Q.Who is the new creative director overseeing the brand's new look?
Who is the new creative director overseeing the brand's new look?
Hedi Slimane is the new creative director at Celine. He was appointed in January to lead womenswear, the future menswear line, haute couture, and fragrances, and has designed the brand's first new item.
Q.When is Hedi Slimane's first catwalk show for Celine scheduled?
When is Hedi Slimane's first catwalk show for Celine scheduled?
Hedi Slimane's first catwalk show for Celine is scheduled to take place in Paris on the evening of Friday, September 28. This event will likely show the new collection reflecting the brand's updated aesthetic.
Q.How has Celine launched its new look and initial designs?
How has Celine launched its new look and initial designs?
Celine launched its new look by deleting its social media presence, leaving just one image of its new logo. Lady Gaga was unofficially enlisted as a brand ambassador, photographed modelling a new handbag designed by Hedi Slimane.