CDFG opened 3000sqm Duty Free in Phnom Penh
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Phnom Penh Duty Free is located inside the integrated entertainment destination of Naga City at Naga City Walk which connects Naga World to ‘Naga 2’. It offers approximately 4,000sq m of retail space with all the main DF&TR and luxury categories available: cosmetics, perfume, jewellery, sunglasses, watches, fashion, beverages, tobacco, travel goods and confectionery as well as “famous local products”.
The end of September will see the arrival of a slew of further brands: Estée Lauder, Kiehl’s, La Mer, SK-II, Lancôme, MK, Rimowa, and Tumi.
The beauty area in the new store.
State-owned CDFG, which operates a brand company in Cambodia, comments: “We are the top luxury retail store in Phnom Penh providing a high-end shopping destination to tourists and business travellers. Customers can choose from more than 200 brands from around the world.”
On opening, branded boutiques will include Longines, Tissot, Swarovski, Samsonite and Prada, with further boutiques from Armani, Coach and Furla to be unveiled at the end of this year.
SILK ROAD TARGET
The Phnom Penh development is part of an international expansion policy targeting the so-called ‘Silk Road Economic Belt’ to which CDFG parent, China Travel Group, is committed.
Cambodia is a key market within the plan: CDFG has already opened its Angkor duty free store in December 2014 (where it competes with DFS), followed a year later by the Shihanoukville duty free store in December 2015. CDFG says it has “the full support at all levels of government in Cambodia”.
CDFG – which claims to be China’s largest retailer of luxury merchandise – says that with its three stores in place it “will write a new chapter in the tourism industry in Cambodia”.
To celebrate today’s soft opening, promotions are in place with a 15% discount on all shopping; a chance to experiencing the VIP shopping service; and a gift on purchases over $100. Scanning the company’s official WeChat account, or clicking ‘like’ on the company’s official Facebook, also qualifies for a surprise gift.
Questions & Answers
Q.What is the total retail space available at the new Phnom Penh Duty Free store?
What is the total retail space available at the new Phnom Penh Duty Free store?
The new Phnom Penh Duty Free store, located within Naga City Walk, offers approximately 4,000 square metres of retail space for customers. This provides ample room for its wide range of luxury categories.
Q.Which specific brands will be added to the store by the end of September?
Which specific brands will be added to the store by the end of September?
By the end of September, the store will introduce several new brands. These include Estée Lauder, Kiehl’s, La Mer, SK-II, Lancôme, MK, Rimowa, and Tumi, expanding its beauty and travel goods offerings.
Q.What is CDFG's strategic focus for its international expansion?
What is CDFG's strategic focus for its international expansion?
CDFG's international expansion policy specifically targets the 'Silk Road Economic Belt'. Cambodia is identified as a key market within this strategy, supported by its parent company, China Travel Group.
Q.What promotions are currently available to celebrate the soft opening?
What promotions are currently available to celebrate the soft opening?
To mark the soft opening, customers can receive a 15% discount on all shopping. There is also a chance to experience VIP shopping services and a gift for purchases exceeding $100.
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