CDF Beauty duty-free megastore opens at Citygate
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A CDF Beauty duty-free megastore has opened in Hong Kong’s Citygate Phase II.
Spanning more than 10,000sqft, CDF Beauty houses 45 beauty brands, including cosmetics, skincare products and beauty appliances. Citygate is located near Hong Kong International Airport.
The CDF Beauty concept store is a merging of two adjacent stores with an open facade presenting international skincare and cosmetics. Its Colour cosmetics store invites shoppers to try makeup products among its showcase of top designer and make-up artist brands, including the latest seasonal palettes and textures from Giorgio Armani, Tom Ford Beauty and Mac with fragrances by Jo Malone London and Burberry.
Central to the CDF Beauty duty-free megastore’s strategy is its Best Price Offer, a collection of leading beauty brands selected for discount on a monthly basis.
Promotions for the store feature the CDF Beauty Bestie Gang – Carol, Donna, Frank and Bella – virtual brand ambassadors created with distinct personalities and favourite makeup styles.
The store’s opening is being celebrated with a range of privileges and deals.
Questions & Answers
Q.What is the main strategy CDF Beauty uses to attract customers to its duty-free megastore?
What is the main strategy CDF Beauty uses to attract customers to its duty-free megastore?
The core strategy for CDF Beauty is its Best Price Offer. This involves a monthly selection of leading beauty brands that are available at discounted prices for shoppers.
Q.Where exactly is the new CDF Beauty duty-free megastore located?
Where exactly is the new CDF Beauty duty-free megastore located?
The CDF Beauty duty-free megastore has opened in Citygate Phase II in Hong Kong. Citygate itself is situated close to Hong Kong International Airport.
Q.What is the purpose of the 'CDF Beauty Bestie Gang' mentioned in the article?
What is the purpose of the 'CDF Beauty Bestie Gang' mentioned in the article?
The CDF Beauty Bestie Gang consists of virtual brand ambassadors, Carol, Donna, Frank, and Bella. They are used in store promotions, each having distinct personalities and favourite makeup styles.
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