Cathay Pacific Is Brewing Its Own Beer
In this article (5)
In efforts to beat out their aerial competition, Cathay Pacific has employed something that will appeal to almost everyone, the universally beloved: beer. They’re not giving it away for free or anything, but instead they have decided to make their own custom brew named Betsy Bee (after their first aircraft), in collaboration with Hong Kong Beer Co. The craft ale has Dragon-Eye fruit, honey, and a special type of hop called Fuggle.
Going along with their marketing drive, ‘Travel well,’ Betsy beer is a “product designed purely with the traveller, and beer lover, in mind,” according to their Generar Marketing Manager, Julian Lyden.
They will be offering Betsy to business and first class passengers on flights between Hong Kong and the United Kingdom from March 1 until April 30. It will also be sold online at Deli Delight.
Questions & Answers
Q.Which specific routes will offer the new beer?
Which specific routes will offer the new beer?
Betsy Beer will be available to business and first class passengers on flights travelling between Hong Kong and the United Kingdom. This offering is scheduled for a limited period from March 1 to April 30.
Q.What is the name of the new custom brew?
What is the name of the new custom brew?
The new custom brew is named Betsy Beer, after Cathay Pacific's first aircraft. It is a craft ale developed in collaboration with Hong Kong Beer Co. And features Dragon-Eye fruit, honey, and Fuggle hops.
Q.Who is Cathay Pacific collaborating with to create this beer?
Who is Cathay Pacific collaborating with to create this beer?
Cathay Pacific is collaborating with Hong Kong Beer Co. To create their custom brew. This partnership resulted in Betsy Beer, which includes unique ingredients like Dragon-Eye fruit and a special hop called Fuggle.
Q.How else can customers purchase Betsy Beer if not flying?
How else can customers purchase Betsy Beer if not flying?
Customers not flying can purchase Betsy Beer online. The article states that the custom brew will also be sold via the Deli Delight platform, in addition to being offered on select flights.