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Cath Kidston’s new owners are taking on Asia

By Sarah Chen
1 min read
Cath Kidston’s new owners are taking on Asia
In this article (4)

Cath Kidston Group has been acquired by Asian private equity company Baring Asia and its chairman is to step down. The lifestyle brand has attained new ownership after its previous majority stakeholder TA Associates sold its shares to Baring Asia, who have now become the controlling majority stakeholders. Paul Mason, who has been chairman of the group for six years, is to step down following the acquisition. He will be replaced by a senior advisor to Baring Asia and former chief executive of Gucci Wiliam Flanz.

This comes as the brand continues expansion into the Asian market. With 70 per cent of its outlets located outside of the UK, Asia has been a key focus for the group in recent years. Its stores in the region have gone from 91 to 131 since 2014, when Baring Asia first invested in the company. The group was reportedly attracted to the group due to their expertise in the region, and its role as one of the most established private equity firms across Asia.

It now has plans to open in India in Delhi and Mumbai this autumn.

Questions & Answers

Q.

What specifically attracted Baring Asia to acquire Cath Kidston?

A.

Baring Asia was reportedly attracted to Cath Kidston due to their own expertise in the Asian region and their position as one of the most established private equity firms across Asia. This aligned with Cath Kidston's existing focus.

Q.

Who will be replacing Paul Mason as the new chairman of Cath Kidston?

A.

Paul Mason will be replaced by Wiliam Flanz, who is a senior advisor to Baring Asia. Flanz previously served as the chief executive of Gucci.

Q.

How significantly has Cath Kidston's presence in Asia grown in recent years?

A.

Since Baring Asia first invested in 2014, Cath Kidston's stores in Asia have increased from 91 to 131. This expansion highlights the region's importance to the brand.

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