Zara to open at Changi Airport
In this article (5)
Spanish clothing brand Zara will open a shop in Singapore’s Changi Airport in May.
The new store, in Terminal 3, is part of a broader plan by Singapore Zara franchisee, Dubai-based Al-Futtaim Group, to ramp up the Zara brand’s retail offer in the city state.
In the same month, Al-Futtaim Group will reopen the brand’s store in Ion Orchard, in the heart of the Orchard Rd shopping strip, after an extensive renovation and expansion.
The Zara expansion plan was outlined in concert with revelation of plans to refocus the Robinsons and Marks & Spencer operations in Singapore. Al-Futtaim Group also has Royal Sporting House in its retail brand portfolio.
The company plans to open the first stand-alone Royal Sporting House Junior store at Suntec City in May, ranging footwear for those aged between six and 12.
Kesri Kapur, head of the Al-Futtaim Group’s Asian business said the changes were about reacting to “the ever-evolving retail landscape” in Singapore.
He said the relevancy of the mall space had to be balanced with the brand profile, shoppers’ consumption patterns and increasing competition as well as Singapore’s labour shortage, so the business “stayed relevant in the retail market”.
Questions & Answers
Q.Which company is responsible for Zara's operations in Singapore?
Which company is responsible for Zara's operations in Singapore?
The Dubai-based Al-Futtaim Group is the franchisee for Zara in Singapore. This group is also undertaking the broader plan to expand Zara's retail presence across the city state, including the new airport store and a renovated city centre location.
Q.What other retail brands does the Zara franchisee operate in Singapore?
What other retail brands does the Zara franchisee operate in Singapore?
Besides Zara, Al-Futtaim Group also has Royal Sporting House in its retail brand portfolio. The company is also involved in plans to refocus the Robinsons and Marks & Spencer operations within Singapore, indicating a wider retail presence.
Q.What is influencing Al-Futtaim Group's retail strategy in Singapore?
What is influencing Al-Futtaim Group's retail strategy in Singapore?
The retail strategy is influenced by Singapore's evolving retail landscape. Factors such as balancing mall space relevancy with brand profile, changing shopper patterns, increased competition, and a labour shortage are all considered in their business decisions.
Q.Where will the new Royal Sporting House Junior store open?
Where will the new Royal Sporting House Junior store open?
The first stand-alone Royal Sporting House Junior store will open at Suntec City in May. This new outlet will specialise in footwear for children aged between six and 12, expanding the group's specific offerings for younger customers.
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