Cascade Brewery Debuts First Mid-Strength Beer, Expanding Portfolio with Cascade Draught 3.5

Cascade Brewery, a long-standing Tasmanian beer maker, has diversified its product range by launching a new mid-strength beer — Cascade Draught 3.5 per cent. This venture marks the first time the company has introduced a mid-strength variation of its traditional beer.

New Beer Targets Changing Consumer Preferences

The new brew is a conscious effort to provide a lower-alcohol alternative that still retains the distinctive taste, malt attributes, and bitterness found in its full-strength counterpart. The mid-strength Cascade Draught promises to deliver the flavor of a standard beer but contains just one standard unit of alcohol per 375ml can.

Brendan Flanagan, the head of manufacturing at Cascade Brewery, emphasized the importance of this launch. He stated that Cascade has been an integral part of Tasmania for over 60 years, and launching a mid-strength beer was a challenge they undertook seriously. Flanagan adds, “This is a perfect illustration of our commitment to ensuring that Cascade continues brewing quality beer in Tasmania, for Tasmanians, for many more years.”

Investing in Future Growth

The introduction of Cascade Draught 3.5 per cent comes on the heels of the company’s recent efforts to rejuvenate the infrastructure of their historic production facility. This move signifies Cascade Brewery’s intention to continue investing in its future growth and maintain its presence in the Tasmanian market.

The new product is sold in packages of thirty 375ml cans and is only distributed within Tasmania. Local independent retailers, hospitality venues, and Cascade Brewery’s central brewery outlet will exclusively sell the new mid-strength brew.