Casa Perú Opens Its Doors In Beijing Mall

In this article (5)
The Peruvian Ministry of Foreign Commerce venture House of Peru has opened a store in Beijing. The outlet, which opened in Shimao Gongsan Plaza, Sanlitun, serves as a promotional platform for products from the South American nation as well as to popularise tourism in the region among consumers in China.
Local store representative Huang Zhaohui commented that Peru is well-known for its alpaca wool clothing. The warm, light material has been promoted globally by Peru since establishing the Alpaca label in 2014.
At the opening ceremony, Huang Zhaohui was awarded the title of “Peru-china Friendship Envoy” by the foreign trade and tourism minister of Peru to honour her contribution to the trade and exchanges between both countries.
The store also retails food, coffee and Pisco wine.
Questions & Answers
Q.What is the primary purpose of the new Casa Perú store in Beijing?
What is the primary purpose of the new Casa Perú store in Beijing?
The store aims to promote products from Peru, popularising them among Chinese consumers. It also serves as a platform to encourage tourism to the South American nation. This dual focus supports trade and cultural exchange.
Q.Which specific Peruvian products are mentioned as being sold or promoted at the new outlet?
Which specific Peruvian products are mentioned as being sold or promoted at the new outlet?
The article mentions that the store promotes alpaca wool clothing, a material for which Peru is well-known globally. Also, the outlet retails food, coffee, and Pisco wine, offering a range of Peruvian goods to customers.
Q.Where exactly is the new Casa Perú store located within Beijing?
Where exactly is the new Casa Perú store located within Beijing?
The new Casa Perú store is situated in the Shimao Gongsan Plaza. This retail complex is located in the Sanlitun area of Beijing, a well-known commercial district in the city.
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