Cartier Japan’s renovated Ginza store reopens
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Following an extensive renovation, the flagship store of luxury jewellery company Cartier Japan has reopened in Ginza, Tokyo.
Covering 10,764 sqft (1000 sqm), the boutique houses watch collections on the first floor, diamonds on the second floor, and fashion accessories and leather goods on the lower level.
Interior designer Bruno Moinard treated each level differently, with the first floor in brown tones and hues of beige, gold and champagne, and the second floor with contrasting hues of ivory and champagne.
Sylvain Dubuisson designed the facade, built in two sections. The lower part features dark brown, orange-toned granite inspired by the company’s Paris boutique on Rue de la Paix. The second section features Japanese screens made from traditional paper and wood cuts arranged to resemble Japan’s national tree, the sugi.
Cartier first entered the Asian market in 1970 in Hong Kong, opening in Singapore in 1973. A boutique was introduced in Ginza in 1991, with the flagship following in 2003, with an interior design concept by Moinard. The boutique was renovated and reopened in 2007, with its latest renovation taking two years.
Questions & Answers
Q.What kind of products does the Ginza store stock on each of its levels?
What kind of products does the Ginza store stock on each of its levels?
The renovated Ginza store houses watch collections on the first floor. Diamonds are located on the second floor, while fashion accessories and leather goods can be found on the lower level.
Q.Which designers were responsible for the store's interior and exterior elements?
Which designers were responsible for the store's interior and exterior elements?
Bruno Moinard designed the store's interior, creating distinct looks for each level. The façade was designed by Sylvain Dubuisson, featuring a two-section structure inspired by different elements.
Q.When did Cartier first establish a presence in the Asian market and specifically in Ginza?
When did Cartier first establish a presence in the Asian market and specifically in Ginza?
Cartier initially entered the Asian market in Hong Kong in 1970, followed by Singapore in 1973. A boutique opened in Ginza in 1991, with the flagship store established in 2003.
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