Australian supermarket shuts website in Veterans’ Day furor
In this article (5)
The government has ordered Australia’s biggest supermarket chain to pull down a website that has been widely accused of commercializing Australia’s Veterans’ Day near its centenary.
Woolworths, which brands itself as “The Fresh Food People,” briefly launched a Website “Fresh in Our Memories” late Tuesday to commemorate ANZAC Day on April 25.
Woolworths invited customers to upload photographs of veterans on to the Website. The images were displayed with the slogan “Fresh in Our Memories,” the Woolworths logo as well as “Lest We Forget. ANZAC 1915 – 2015.” The campaign immediately drew strong criticism on social media.
Questions & Answers
Q.Which government body ordered the supermarket to remove its website?
Which government body ordered the supermarket to remove its website?
The article states that the government ordered Australia's biggest supermarket chain to pull down the controversial website. No specific government body is named in the provided text.
Q.What was the purpose of the website launched by Woolworths?
What was the purpose of the website launched by Woolworths?
Woolworths launched the website to commemorate ANZAC Day on April 25. It invited customers to upload photographs of veterans to be displayed with the campaign slogan and company branding.
Q.When was the website launched and how long was it active?
When was the website launched and how long was it active?
The website, named 'Fresh in Our Memories', was launched late Tuesday. The article indicates it was only briefly active before being taken down.
Q.Why did the campaign attract such strong criticism?
Why did the campaign attract such strong criticism?
The campaign drew strong criticism because it was widely accused of commercialising Australia's Veterans' Day. This was particularly sensitive as the centenary of ANZAC Day was approaching.
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