Australian supermarket shuts website in Veterans’ Day furor

Apr 24, 2015Updated Apr 22, 20151 min read

The government has ordered Australia’s biggest supermarket chain to pull down a website that has been widely accused of commercializing Australia’s Veterans’ Day near its centenary.

Woolworths, which brands itself as “The Fresh Food People,” briefly launched a Website “Fresh in Our Memories” late Tuesday to commemorate ANZAC Day on April 25.

Woolworths invited customers to upload photographs of veterans on to the Website. The images were displayed with the slogan “Fresh in Our Memories,” the Woolworths logo as well as “Lest We Forget. ANZAC 1915 – 2015.” The campaign immediately drew strong criticism on social media.

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Mei Ling Tan

Contributor · RetailNews.asia

Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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