Cartier flagship opens on Tmall Luxury Pavilion
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Cartier flagship has opened on Alibaba’s premium Tmall Luxury Pavilion, becoming the first Richemont-owned business to launch a standalone boutique on the site.
“The Tmall Flagship boutique marks a milestone within the Maison’s longstanding presence in China, reflecting the inheritance of the pioneering spirit embedded in the Maison’s DNA,” said Cyrille Vigneron, president and CEO at Cartier International.
He said the Cartier flagship’s launch will provide significant opportunities for the brand to embrace China’s fast-moving retail environment in order to further strengthen its commitment to Chinese clients, given the increasingly complex e-commerce landscape of the market.
Besides a wide collection of jewelry, timepieces, and accessories, the Cartier flagship on Tmall features the global debut of two exclusive collections: the Juste un Clou small model bracelet with diamonds and the Guirlande chain wallet bag.
The brand offers special services including red box engravings and door-to-door Cartier Bellboy delivery services for the first 288 clients.
To celebrate the launch, Cartier Tmall has created a hashtag #Let’s Cartier on Weibo and unveiled its grand opening ceremony this February with Tmall Super Brand Day.
Questions & Answers
Q.What is the significance of Cartier opening a store on Tmall Luxury Pavilion?
What is the significance of Cartier opening a store on Tmall Luxury Pavilion?
This launch marks a milestone for Cartier in China, being the first Richemont-owned business to have a standalone boutique on the platform. It helps the brand engage with China's dynamic retail environment and reinforce its dedication to Chinese customers.
Q.What exclusive products are available through Cartier’s Tmall flagship?
What exclusive products are available through Cartier’s Tmall flagship?
The Cartier Tmall flagship is globally debuting two exclusive collections. These are the Juste un Clou small model bracelet with diamonds and the Guirlande chain wallet bag, offered alongside a wide range of other items.
Q.What special services are provided for early customers of the Tmall store?
What special services are provided for early customers of the Tmall store?
For the first 288 clients, Cartier is offering special services. These include complimentary red box engravings and a unique door-to-door Cartier Bellboy delivery service to enhance the luxury experience.
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