Carrefour opens ‘smart store’ in Shanghai

1 min readUpdated May 19, 2025May 25, 20182:56 AM

In this article (5)

Carrefour China has opened its first-ever ‘smart supermarket’ in Shanghai in partnership with Tencent, four months after the parent company of the WeChat app bought a stake in the French retailer.

Covering 4000sqm over two levels in Changning district, the new Le Marche store is connected to the Beixinjing metro station. It offers more than 25,000 product types, mostly food, and customers can pay with their WeChat accounts by scanning a QR code and using facial-recognition technology.

A feature of the supermarket is on-screen entertainment, including reality TV show Produce 101, owned by Tencent’s video arm.

AdvertisementAdvertise with usMobile 320×100

What this means

Carrefour's debut 'smart supermarket' in Shanghai represents a decisive move to integrate deep digital engagement into its physical retail footprint, a strategy rivaling Alibaba's established new retail concepts. The collaboration with Tencent, a significant investor, strategically uses WeChat's ubiquitous platform for payment and customer interaction, enhancing convenience and loyalty. This advanced store, offering 25,000 product types and entertainment, positions Carrefour to pressure competitors who have yet to fully digitise in-store experiences, such as Yum China's more traditional Pizza Hut Burger Bar expansions. However, the store's extensive 4000sqm size and broad product range could pose operational complexities. Success will hinge on sustained customer uptake of the advanced payment methods over the next year.

Maria Santos · Retail News Asia newsroom

Questions & Answers

What is the size and location of Carrefour's new smart store?

The new Le Marche store covers 4000 square metres over two levels in Shanghai's Changning district. It is conveniently connected to the Beixinjing metro station, making it accessible for customers.

Which company partnered with Carrefour China for this smart supermarket venture?

Carrefour China partnered with Tencent, the parent company of the WeChat app, to open its first smart supermarket. This collaboration follows Tencent's acquisition of a stake in the French retailer four months prior.

What are the main payment methods available to customers at the new store?

Customers at the Le Marche store can pay using their WeChat accounts. This involves scanning a QR code and utilising facial-recognition technology, providing a modern and efficient checkout experience.

What unique entertainment feature does the new Carrefour store offer customers?

A notable feature of the supermarket is the inclusion of on-screen entertainment for customers. This includes reality TV shows like Produce 101, which is owned by Tencent's video arm.

Reader pulse

Carrefour's smart store in Shanghai: game changer or gimmick?

22,150 votes so far