Samsung introduces extensive lineup of new products at 2015 Samsung Forum in HK
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South Korean electrical appliance giant Samsung Electronics introduced an extensive lineup of new products which included SUHD TVs, curved monitor, smartphone, notebook and printer at its 2015 Samsung Forum in Hong Kong last week.
For business customers, Samsung introduced MultiXpress 4 Series – the first Android OS-equipped multi-function printers (MFPs). The new printer features a 10.1-inch full touchscreen panel that enables users to search and print from web browsers, emails, maps, images and other types of content – without the need to connect to a PC. The touchscreen also offers the ability to preview documents, as well as editing and annotating capabilities.
“Businesses seek smart printing solutions that can be managed easily whilst still delivering powerful performance at reduced costs. Our new printing technology not only delivers all of these things but also ensures that super smart is also super simple,” said Ellen Fu, Head of Enterprise Business Team, Samsung Electronics Hong Kong Co., Ltd.
When Samsung introduced the curved form-factor in 2013, it dramatically enhanced the home entertainment experience for consumers. Utilising Samsung’s proprietary, eco-friendly nano-crystal technology and intelligent SUHD re-mastering picture quality engine, Samsung SUHD TVs demonstrate advances in contrast, brightness, colour reproduction and detail – delivering a superior picture quality experience.
Samsung will offer three new series of SUHD TVs – JS9900, JS9800 and JS8000 – in four screen sizes from 55″ to 88″, so that consumers have the flexibility to purchase the perfect TV that fits their style and taste.
As its first 34-inch ultra-wide 21:9 curved monitor, SE790C delivers an enhanced immersive and comfortable viewing experience for multi-media entertainment and multi-tasking.
“When Samsung introduced the curved form-factor in 2013, it dramatically enhanced the home entertainment experience for consumers.”
The innovative 3000R (curvature radius of 3,000mm) design of the SE790C provides a noticeably different viewing experience from traditional flat screen monitors and other curved monitors in the market. Unlike flat screen monitors where the viewing distance differs from the centre of the screen to the edges, the screen edges of the SE790C match the natural curve of the viewer’s eyes. As a result, the SE790C creates a distortion-free viewing experience with less eye strain and enhanced comfort. The company hasn’t released the retail price of the monitor but said it will available next month.
To expand the popular services provided by smartphone GALAXY A5 and A3, Samsung introduced GALAXY A7, equipped with a 5MP front-facing camera, 13MP rear-facing camera with auto-focus and LED flash to make it easier for users to take selfies.
Face Detecting Selfie Alarm enables users to take a photograph with the rear-facing camera. The auto-editing functions which support an automatic detection of faces and a real time retouch of images let users capture the best selfies.
The new ATIV Book 9 notebook unveiled at the 2015 Samsung Forum comes wrapped in an ultra-slim and light design – making it easy to travel on the go. Weighing merely at 950g with a thickness of 11.8mm, the notebook’s overall volume is 23 percent more compact than its previous generation, fitting perfectly into the smallest size of bags.
ATIV Book 9 adds freedom to work and roam without worry thanks to the extended 12.5 hours of battery life. The Ultra Power Saving Mode squeezes an additional hour with 10 percent of battery remaining. Without compromising mobility, this ensures efficient power management when users need battery most.
Questions & Answers
Q.What is the key benefit of Samsung's new MultiXpress 4 Series printers for businesses?
What is the key benefit of Samsung's new MultiXpress 4 Series printers for businesses?
The new printers feature a 10.1-inch touchscreen that allows users to search and print directly from web browsers, emails, maps, images, and other content without needing a PC connection.
Q.How do the new SUHD TVs improve the viewing experience compared to previous models?
How do the new SUHD TVs improve the viewing experience compared to previous models?
They utilise proprietary nano-crystal technology and an intelligent re-mastering engine to advance contrast, brightness, colour reproduction, and detail for superior picture quality.
Q.When will the new SE790C curved monitor be available for purchase?
When will the new SE790C curved monitor be available for purchase?
Samsung stated that the SE790C curved monitor will be available next month, but the retail price has not yet been released.
Q.What improvements does the new ATIV Book 9 notebook offer over its predecessor?
What improvements does the new ATIV Book 9 notebook offer over its predecessor?
The new ATIV Book 9 is 23 percent more compact, weighs 950g, is 11.8mm thick, and has an extended battery life of 12.5 hours, plus an Ultra Power Saving Mode.
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