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Captain D’s Seafood Restaurant to have more stores by franchising

By Sarah Chen
1 min read
captain Ds
captain Ds
In this article (5)

World Franchise Associates has announced the signing of an agreement to exclusively represent Captain D’s Seafood Restaurant for development opportunities worldwide. World Franchise Associates assists franchisors to enter new international markets and expertly assists investors to acquire master franchises for the best franchised and most recognized business brands in the world.

Captain D’s is the industry-leading fast-casual seafood franchise in the United States with over 550 restaurants. The brand was ranked No. 1 seafood franchise in The QSR 50, the annual ranking by QSR Magazine. The brand also received noteworthy recognition in the franchise industry by setting brand AUV records in 2012, 2013, 2014, and 2015; and 2016 marked the 6th consecutive year of sales growth.

The brand relaunched four years ago with an expanded menu to include healthy, grilled options and re-imaged decor to attract a new generation of diners seeking seafood as a fast-casual meal alternative. With meals offered at attractive price points – The changes spurred increased customer counts, higher average tickets and more customer frequency.

Paul Cairnie Chief Executive Officer, World Franchise Associates said, “We are excited about helping to introduce Captain D’s, the number one QSR seafood franchise in the United States, to international audiences worldwide. While other QSR chains have struggled to maintain and grow AUV, Captain D’s is growing — and the growth is sustainable.  Seafood franchises today have an opportunity, as the QSR seafood space has few competitors, so Captain D’s has plenty of room to grow.”

Questions & Answers

Q.

Which company will be responsible for expanding Captain D’s internationally?

A.

World Franchise Associates has signed an agreement to exclusively represent Captain D’s Seafood Restaurant for global development opportunities. They assist franchisors in entering new international markets.

Q.

How successful has Captain D’s been in its home market recently?

A.

The brand has seen significant success, with 2016 marking its sixth consecutive year of sales growth. It also set brand AUV records in 2012, 2013, 2014, and 2015.

Q.

What strategic changes did Captain D’s implement to drive recent growth?

A.

Four years ago, Captain D’s relaunched with an expanded menu including healthy grilled options and updated decor. These changes aimed to attract new diners seeking fast-casual seafood.

Q.

Why does World Franchise Associates believe Captain D’s has strong international growth potential?

A.

They highlight that Captain D’s is growing sustainably while other QSR chains struggle. The QSR seafood space currently has few competitors, offering Captain D’s significant room to expand.

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