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Candystud Factory: The New Valentino Popup Store in Beijing

By Rajiv MenonChina
1 min read
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In this article (5)

Candystud Factory. A handbag factory just like a candy factory. Pink, entertaining, imaginary.

Valentino will open a Pop Up store in the young and dynamic Sanlitun neighborhood in Beijing that creates a cinematographic atmosphere of a handbag f actory.

The pop up s tore will open on the 26 th of April 2018 and will run until the 17 th of May 2018.

For this occasion, two new limited edition Candystud bags will be pr esented.

Fun, spherical, in the spirit of frivolity, Candystud is a small object of high craftsmanship the blends the excellence and the savoir faire of Maison Valentino with a new desire of pleasure and of joie de vivre. The Candystud Pop Up store translates this idea in a shopping and amusing experience.

One enters is a colored and ethereal world to discover the beauty and the allure of the Valentino items together with the humanity and the e xcellence of those that cr eated them.

The Candystud Factory collection also includes four new exclusive sneakers and a series of exclusive small leather goods such as iPhone c overs, mirror bags and charms.

#CandyStudFactory

Questions & Answers

Q.

Where is the new Valentino pop-up store located?

A.

The new Valentino Candystud Factory pop-up store is located in the Sanlitun neighbourhood in Beijing. It aims to create a cinematographic atmosphere of a handbag factory.

Q.

How long will the Candystud Factory pop-up store be open?

A.

The pop-up store will open on 26th April 2018 and is scheduled to run until 17th May 2018. It will be open for just over three weeks.

Q.

What exclusive items will be available at the pop-up store?

A.

Two new limited edition Candystud bags will be presented for the store's opening. The collection also includes four exclusive sneakers and small leather goods like iPhone covers.

Q.

What is the concept behind the Candystud Factory pop-up store?

A.

The pop-up store aims to create a 'handbag factory' experience, described as pink, entertaining, and imaginary. It translates the Candystud idea into a shopping and amusing experience.

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