Campari sells stake in whisky brand, Howler Head

Campari Group has sold its stake in the whisky brand Howler Head to Infinium Spirits, a US-based owner of premium spirits.

Financial details of the transaction were not disclosed.

Campari Group bought a 15 per cent stake in the banana-flavored Bourbon business for $15 million in August 2022.  According to the company, the acquisition of Howler Head is significant for Infinium Spirits, which is expanding its presence in more than 75 countries.

“We are excited to welcome Howler Head to the Infinium family,” said Jan Tharp, president of Infinium Spirits.

“Howler Head embodies the innovative spirit that Infinium represents, and we’re eager to take this incredible brand to new heights, both in the US and around the world.”

Infinium Spirits, founded in 2005, is a family-owned spirits company situated in San Diego, California. Infinium concentrates on developing and expanding its premium and creative spirits portfolio through unrivalled sales, marketing, and distribution capabilities.

Last year, former CEO of Campari Group Matteo Fantacchiotti resigned after five months in the role.