Calvin Klein Underwear Shops in Hong Kong finally Opens
In this article (4)
Calvin Klein Hong Kong has opened a new store in IFC Mall showcasing its underwear collection.
The 1700sqft (160sqm) store’s minimalist-style design features concrete floors with concrete-style ceilings and walls giving it an edgy, urban feel. The service counter is placed on a scarlet red rug which creates a stark contrast to the grey look.
Stock is displayed on walls which defy traditional square-box store layouts. Mannequins hang from the ceiling without touching the floor and there is a bold wall-mounted LED display creating a focal point towards the front of the space.
Besides men’s and women’s undergarments, the store sells denim jeans, jackets, accessories, sunglasses and fragrances.
The company says the interior design is aimed at creating a unique setting to convey the brand’s “sexy, seductive and modern identity”.
Questions & Answers
Q.What kind of design features does the new Calvin Klein store in IFC Mall incorporate?
What kind of design features does the new Calvin Klein store in IFC Mall incorporate?
The new store features a minimalist design with concrete floors, ceilings, and walls, giving it an edgy, urban feel. A scarlet red rug at the service counter contrasts with the grey aesthetic, and stock is displayed on walls.
Q.Beyond underwear, what other product categories does the new Calvin Klein store offer?
Beyond underwear, what other product categories does the new Calvin Klein store offer?
In addition to men's and women's undergarments, the store also sells denim jeans, jackets, accessories, sunglasses, and fragrances. This diversifies the product range available to customers.
Q.What is the intended purpose of the interior design for the new Calvin Klein store?
What is the intended purpose of the interior design for the new Calvin Klein store?
The interior design aims to create a unique setting that effectively conveys the brand's core identity. This distinctive environment is intended to communicate a 'sexy, seductive, and modern' image.
Reader pulse
Will this new store boost Calvin Klein's market share?
19,131 votes so far