California coffee roaster Blue Bottle to launch in Hong Kong’s Central
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Artisanal coffee roaster and retailer Blue Bottle has been rumored to be expanding into Hong Kong since netizens discovered job postings for a brand experience manager and operations director back in August.
Now, not only is the company seeking a logistics specialist on the ground, but details of a lease deal for a two-story 3000sqft space in Central have emerged.
Blue Bottle has signed up for the space on Lyndhurst Terrace for six years.
However, there is still no confirmation of a launch date as yet.
Blue Bottle Coffee currently has more than 50 cafes in the US, and recently debuted in Japan and South Korea.
The brand is renowned for its single-origin beans and its cold-brew coffee which prompted consumer-goods giant Nestle to acquire a 68-per-cent stake for US$425 million back in 2017.
Questions & Answers
Q.What is the location and size of Blue Bottle's new premises in Hong Kong?
What is the location and size of Blue Bottle's new premises in Hong Kong?
Blue Bottle has secured a two-story space in Central, Hong Kong. The property, located on Lyndhurst Terrace, is 3,000 square feet in size.
Q.How long is the lease agreement for Blue Bottle's new Hong Kong store?
How long is the lease agreement for Blue Bottle's new Hong Kong store?
The coffee roaster has signed a lease deal for six years for its new premises in Central. This indicates a long-term commitment to the Hong Kong market.
Q.What prompted the speculation about Blue Bottle's expansion into Hong Kong?
What prompted the speculation about Blue Bottle's expansion into Hong Kong?
Rumours of Blue Bottle's expansion began when job postings for roles like brand experience manager and operations director appeared online in August. A logistics specialist position has also since been advertised.
Q.What is Blue Bottle Coffee best known for among consumers?
What is Blue Bottle Coffee best known for among consumers?
The brand is renowned for its single-origin beans and its cold-brew coffee offerings. These distinct products contributed to its reputation and appeal among coffee enthusiasts.
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