The ground-floor venue at Sukhumvit Soi 22’s Holiday Inn is set to be the first of 20 outlets planned for Thailand within the next three years. A 150-seat flagship on Sukhumvit Soi 11 is scheduled to open in December.
Along with Californian-Mexican cuisine, Cali-Mex offers Thailand’s first beer taps at the table, charging by volume.
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Background guides from the Retail Academy, free to read.
Thailand
A mature, highly organised retail market where a handful of groups control the best space, tourism moves the numbers, and convenience density is world-class.
Asia Market Guides · 10 min read
Thailand
Segments, digital behaviour, price sensitivity and the buying patterns that shape assortment and promotion in Thailand.
Asia Market Guides · 8 min read
Thailand
How last-mile delivery works in Thailand, what drives cost per drop, and how to set a service promise you can keep.
Asia Market Guides · 8 min read
Thailand
Who the landlords are, how leases are structured, what drives rent, and how to choose a location in Thailand.
Asia Market Guides · 8 min read