Cafe Amazon Opens in Singapore
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Thai coffee chain Cafe Amazon has opened its first outlets in Singapore.
One store is located at Jewel Changi, the other at Jurong Point shopping center.
An opening ceremony was held at Cafe Amazon Jewel Changi, which marked the 2750th branch of the franchised chain worldwide. The chain was founded in 2002 to provide beverages and food to travelers refueling at the company’s gas stations.
PTT Oil and Retail Business Public Company Limited (PTTOR) chairman Auttapol Rerkpiboon said the company was pleased to open in the Lion City.
“Throughout 15 years of business, we’re proud to say that Cafe Amazon has received an overwhelming response in every country it operates.”
Singapore joins Laos, Cambodia, Myanmar, the Philippines, Japan and Oman on the list of countries Cafe Amazon has entered. It has about 2500 stores in Thailand and nearly 200 abroad.
To adapt to Singaporean taste, Cafe Amazon has adjusted its snack and beverage menu, making Yin Yang, a premium matcha latte its signature drink.
PTTOR plans to invest US$1.3 billion to open 20,000 branches of Cafe Amazon over the next five years under a franchise business model.
Questions & Answers
Q.How many Cafe Amazon branches are there globally now, including the new Singapore outlets?
How many Cafe Amazon branches are there globally now, including the new Singapore outlets?
The opening of the Jewel Changi store marked the 2750th branch of the franchised chain worldwide. This count includes the new outlets in Singapore, showing significant global expansion for Cafe Amazon.
Q.What is Cafe Amazon's history regarding its original target customers and location?
What is Cafe Amazon's history regarding its original target customers and location?
The chain was founded in 2002 with the initial aim of providing beverages and food to travellers. These travellers were typically refuelling at the company's gas stations, indicating its original service station focus.
Q.How has Cafe Amazon adapted its offerings for the Singaporean market?
How has Cafe Amazon adapted its offerings for the Singaporean market?
To suit Singaporean tastes, Cafe Amazon has modified its snack and beverage menu. It has also introduced Yin Yang, a premium matcha latte, as its signature drink specifically for this market.
Q.What are PTTOR's future expansion plans for Cafe Amazon over the next five years?
What are PTTOR's future expansion plans for Cafe Amazon over the next five years?
PTTOR intends to invest US$1.3 billion over the next five years. This investment aims to open 20,000 new branches of Cafe Amazon, continuing its growth through a franchise business model.
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